Viyella makes purely women’s clothes and has been doing so for the last 200 years. Ladies clothing has of course evolved in this period to mean different things. Viyella now stocks lounge wear, for example joggers made of a cotton mix and elasticated waistband next to occasion items like the ‘Hamptons’ look or the ‘Manhattan’ look. These looks are all created by combining Viyella’s clothing for ladies in a unique and fetching way. The Hamptons look is composed of a navy and sand striped jersey top with sand smart jeans and a soft gold plated bib necklace.
Why Viyella Ladies Clothing is So Smart
Austin Reed took over Viyella in 2009. This is of course a brand known for its men’s tailoring, however it was felt that the brand stood for the same values as Viyella, namely quality tailoring and a classic design. Viyella has therefore successfully supplemented Austin Reed by providing these qualities in ladies clothing for the mature woman. Viyella is also known for providing value for money and online discounts often include up to £50 off items in a certain collection, or from £10 up to £30 off some items.
The Latest Ladies Clothing Collections
Viyella naturally brings out new collections every season. The Ella collection is the new Spring/Summer collection, which boasts textures made to be float, on trend prints and colours along with delicate detailing. Some of the most fetching items include the 100% silk dress made by Viyella, called the Ella Ocean dress, which is very much in line with what other top designers have been bringing out this season in the form of vibrant prints for ladies clothing.
The Range of Products on Offer in Ladies Clothing
Viyella is known for the range of products they offer as much as for their style. They provide a comprehensive range of items from all types of clothing from dresses, outerwear, tops, trousers, knitwear, shirts and blouses to skirts. Their occasion collections are named differently according to the style, and are comprised of a mix of clothing from the Viyella collection. They have names like ‘Gatsby’ and ‘Hutton’. The collection ‘Gatsby’ for example is made up of a Dahlia Mini Cable jumper in red and a pair of gold herringbone trousers.
In the press Viyella is known for being quintessentially British while drawing upon a range of different cultures in the design of their ladies clothing.