Smell Ya’ Later, iTunes! One cutting-edge musician found a way to engage with his audience in a way that CAN’T be downloaded.
LOS ANGELES, Dec 10, 2011 – Who doesn’t download their music anymore?? Over the last 5-10 years, the answer is very few, and dwindling fast. In the early 2000s, the music industry went through a severe change. Music sales plummeted, the importance of the internet reigned supreme, and there was an influx of artists into the industry causing extreme oversaturation. From 1999 to 2009, the internet brought sweeping change: the digital world, broadband, streaming audio, bloggers, YouTube, and sharing sites made access to music easier than ever. CD sales dropped from nearly $15 billion (1999) to just under $7 billion (2010).
The music industry became a crowded city, and the seriously dedicated artists need to stand out. It’s harder to do, so artists have to be intelligently creative to distinguish themselves from thousands of others. Some do it by wearing a “meat dress,” coloring their hair, or wearing daring/outlandish clothing. Rising Hip Hop star Emerson Windy is doing it by engaging with his audience by involving an interesting sensory element to his CDs: smell.
The Emerson Windy Experience, officially releasing Feb 2012, is the first known mainstream album to be Scratch-N-Sniff, which is both part novelty and part genius. When asked about the concept, Emerson says, “It just seems fresh, never been done, and a cool way people can interact more with my music. And it’s just fun! People laugh! It really makes word spread…”
As unique as the CD is, Emerson Windy and his label, Pearl Harbor Entertainment, aren’t shying away from the digital realm either. Singles are available on iTunes while Scratch-N-Sniff discs are selling online, sweeping the world of underground music scenes and college campuses alike. People love what’s happening, the music, and the unexpected sensory experience. It’s building the momentum behind this rising young star who’s making his mark as part of the next generation of new, elite artists like Lady Gaga and Justin Bieber.
The future of music is undoubtedly digital & streaming audio, but this creative CD twist for fans is a great hands-on experience that just can’t be downloaded. yet!
About Emerson Windy
Combine the lyrical charisma “Party Rock” style of LMFAO with a smooth West Coast beat, and you get the cutting-edge new Hip Hop Artist, Emerson Windy with debut album The Emerson Windy Experience. Already established in the industry as a talented young Producer, Writer, and Engineer, Emerson has worked and Executive Produced on projects with Waka Flocka Flame, Gucci Mane, Snoop Dogg, Three 6 Mafia, Glasses Malone, and many others. The album hosts numerous singles, including club smash “Grenades (Beer Goggles)” feat. Tino Cochino & J Black and one with a smooth, global feel of “Bomba Shiya Wena” featuring the flyest of rockstars, Esjay Jones.
Media Contact/Interviews:
Sonja Landis, Amazeballs Media
http://www.amazeballsmedia.com
To book performances for Emerson Windy, contact Pearl Harbor Entertainment via the website http://www.EmersonWindy.com
