If the upcoming elections in America are telling us anything about the future of technology, it is about just how much influence social media is likely to have on the way we act and the way we vote. Campaigners in America are using social networking sites to better target individuals by learning about their opinions and how they are most likely to vote and targeting them specifically with unique messages designed to play up to what will get their attention the most.
Ultimately, it is all about spin. With the right focus, something such as religious belief that could be an issue to a liberal with a specific agenda could suddenly become a very valuable asset if only specific connotations are highlighted. With the ability to share such thoughts and catechisms instantly, the masses will then do the hard work for the campaigners.
So how does this apply to the church? Well, ultimately, it seems that almost everyone will be now using such technology to their own end and, as such, if religious institutes do not have their say, they are liable to get left behind.
However, it is not just social networking that is liable to help churches to grow their congregation. There are many pieces of church software that will also simply help churches to become more streamlined and to make sure that more laborious tasks such as church accounting are done as quickly and accurately as possible, leaving extra time for more important tasks to be accomplished.
Many church software programs can also simply help churches to ensure that they can let leaders and volunteers know what is happening in a far more focussed way, and allow them to reach out more effectively to newer members.
From church accounting to simply ensuring that people hear each side of the story, there are many reasons why technology is becoming increasingly important in even the most traditional of organisations, and churches can benefit as much as – if not more than – anyone else.
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