. Search Engine Optimisation (SEO) means increasing your website’s position or “rank” in the search engines results pages. SEO is becoming hugely popular in New Zealand as more people are realising that having a good looking website is useless unless people are finding your website. More about Search Engine Optimisation.
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. In other words, Search Engine Optimisation (SEO) means increasing your website’s position or “rank” in the search engines results pages. SEO is becoming hugely popular in New Zealand as more people are realising that having a good looking website is useless and worthless unless people are finding your website.
. Why search engines? Industry statistics have clearly proven that people find new (or unknown) websites largely by searching on Google, Yahoo!, MSN and Bing – and in that order. If your website does not rank on search engines for “key phrases” or “Keywords” that your prospective customers are looking for, you are missing out on a huge number of prospective website visitors and ultimately purchasers as each day passes by!
. Websites that we look after are on the first page of Google – the biggest traffic driver to these websites.
. Easy Social Media Marketing ensures that your website is found on the search engines using some of the latest and greatest Search Engine Optimisation techniques available, and furthermore works to make sure these visitors are quality sales leads for your business. Talk to one of our team today to see what we can do for you!
When you first start thinking about marketing your website, it is very easy to be lured into thinking that getting a higher ranking in Google is a game and that you need to resort to trickery in order to accomplish your goal.
The purpose of this article is to teach you why Google should not be the main focus of your website marketing or article submission efforts.
Strangely, in order to succeed with the search engine optimisation, you need to stop making them the primary focus of your website marketing efforts, because:
– Google and Yahoo are not your website visitors.
– You can’t build a relationship with search engines.
– Search engines are not interested in becoming your customers.
– Search engines won’t refer others to you after having had a great experience with you.
– Most important of all, Google and the other search engines won’t be spending any money with you!
Don’t get me wrong – it is important to keep search engines in your peripheral vision and design and market your site so that it’s easy for them to determine what your site is about. Google shouldn’t be ignored, but it also certainly shouldn’t be the central focus of your site building or article marketing efforts.
Imagine that you are starting a new business – you’ve bought some land on a remote but beautiful island, and you are building an exotic island getaway for travellers.
You know that much of your business will depend on referrals from travel agencies, so with single minded effort you set out to create marketing materials that falsely present your island getaway in the most attractive light so that you can manoeuvre your way into the travel agents’ listings.
Your marketing materials look great and are very convincing. The only problem is that your website does not deliver on what your marketing hype promises. In creating an image for your business, you have forgotten about the real people who will actually come and stay at your island getaway and come back if their experience has been a pleasant one.
When the travel agents learn from their customers that your island getaway is not what it’s cracked up to be, what do you think the outcome will be? Because they want to secure the quality experience of their own customers, of course they will move your business down on their referral list, and you will get fewer visitors but the correct Search Engine Optimisation can definitely help to reduce this!
Create Your Website (And Your Articles) To Serve Your Visitors
I’m sure you’ve picked up on the metaphor here – your website is the remote island getaway and Google and the other search engines are the travel agencies.
What if you took a different approach and built your business to serve your visitors, always seeking to provide them with a better experience and more favourable impression of your island getaway?
You know that if you created a business that was customer-centric, that was truly a pleasure to visit and that served the needs of your customers, then travel agencies would naturally want to refer their customers to you, because it would reflect well on them.
You would not need to resort to trickery or false impressions – all you would need to do would be to build a business that your visitors loved. The rest would fall into place on its own.
Search Engine Optimisation works The Same Way.
With your website, you need to stop concerning yourself with Google so much and start focusing your attention on the experience of your website visitors. If you do that, your rankings will naturally start to get better.
You still need to market your site just as any island resort would have marketing materials to spread the word about their business. The difference is that creating a website that serves your visitors comes first and marketing always follows but without the correct search engine optimisation you are fighting an uphill battle anyway.
For your Search Engine Optimisation needs, visit the website: http://socialmediamarketingmadeeasy.co.nz/contact-us/
