In these modern times, there are many different effective marketing tools that your business can employ, from mailshots to social media sites such as Facebook and Twitter. While these are all great ways of reaching your customers, there is still a lot to be said for the traditional flyer, which won’t languish forgotten about at the bottom of the inbox. Flyers can be ordered at the same time as getting your business cards online and can be easily customised to match your business card design, creating a stronger branding for your business. Like your business card design, think carefully about how you want to present your flyer and what you want it to achieve. Make sure the headline is attention grabbing – most prospective clients will base their decision whether to read on or not on the information that they receive in the headline and whether it is a product or service that appeals to them. Don’t swamp the flyer with dense text and too much information either, otherwise your customers might get bored and stop reading. Use a clear and simple layout, either in colour or black and white, and present the facts. Do some market research to see which words or phrases appeal to your target market.
Ordering your flyers and business cards online is really easy to do. Having thought about what you want to say, you can choose from a template which you can then customise or upload your own design if you have one. Because you are involved in every step of the design process, you can make sure your flyer looks exactly how you want it to and ensure the content gets across what you want to say. If you change your mind halfway through designing, you can simply change it so it has greater appeal to your customers.
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