Dynamic advertisements and displays which strategically pinpoint children as their intended target audiences are vital towards product and brand promotion. Companies within this industry find themselves placed within an ultra-competitive global market in which each respective business must utilise an effective marketing and advertising strategy to appeal to demanding addressees who can be enticed by the latest products on the market. While it would be wrong to say that young individuals are manipulated and exposed in order to become engrossed in products which parents are forced to purchase, the effective use of advertising can develop and increase sales profits.
Animated movies have become a hugely popular presence within the movie industry with the majority of films geared towards children. Technological advancements have led to the inclusion of 3D projections upon televisions and cinema screens which further brings their favourite characters to life. Improved capabilities have also resulted in holographic projection moving from the big screen to adverts and display units to be utilised by businesses across all sectors to promote products and services. 3D displays inject a dynamic and professional approach to company and product promotions, but should not be viewed as an exclusive option to businesses who offer movies and cartoons paraphernalia.
A recent advertising campaign for LG 3D televisions symbolises the potential effectiveness of how a holographic projection can stimulate appeal and interest to promote a product. The adverts, targeted towards children and the young-at-heart adults, bring cartoon characters such as Pinocchio and Superman to life which not only illustrate the technological capabilities of 3D output but engross viewers through images which are eye-catching and colourful.
Children in particular are enticed by visual aesthetics which can be beautifully created through 3D displays and live motion capture holograms; the latter also generates interaction between the customer and holographic character as actors are hired to wear motion capture suits which bring the virtual character to life on screen. The interaction and visual aspects generated by displays through holograms can benefit companies within all sectors, and even shopping malls who merely wish to make children smile and enjoy themselves.
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