Buying jewellery online has become a hugely popular way that people buy jewellery. Online retail is growing year on year, and the jewellery niche is no different. Anyone searching for online jewellery will be met with a raft of different websites, some good, some great and some not so great. But what is it that makes a good jewellery site?
As we all know, jewellery is all about taste, and so what works for one customer mightn’t work for another. However, generally speaking, here are some features that quality jewellery sites tend to have in common.
Firstly, some of the best sites are specialist. So, a quality site might sell only a certain kind of jewellery, for example silver jewellery, and there you will be able to find everything from silver bracelets to silver earrings. These kinds of niche sites work because they tend to offer the best prices, and are often displayed higher in Google.
Price is obviously an issue. As we have stated, a site that sells silver bracelets, silver earrings and other silver jewellery only is likely to do so at the best prices. This isn’t set in stone however, and it’s important to shop around for the very best prices.
Price is important but it’s not the be all and end all. The usability of a site is also key. Sites should use high quality images, and be easy to navigate. This isn’t just about pleasing the consumer, but it’s also about pleasing search engines, and a more usable site is likely to be preferred by Google, Bing etc.
So, whether you run a jewellery website, or are looking to buy jewellery, bear price, usability and speciality in mind.
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