Marketing messages are everywhere. We are totally bombarded by them. On the radio, the TV, the Internet, on billboards as we walk down the street. Then there’s the ads in newspapers and magazines, plus if you live in London, on the tube and in the stations themselves.
With the sheer volume of advertising all around us no wonder we learn how to screen the vast majority of it out. How much have you let through your advertising “filter†today? The truth is, we prefer advertising that isn’t it intrusive. We like messages that are relevant to us that we can investigate and explore in our own time.
If you are poring over this year’s advertising budget, which might have taken a dramatic hit thanks to current trading conditions and wondering how to get more bang for your buck, then promotional items could improve your visibility to customers and even win you a few new orders.
Promotional merchandise can take many forms. Cheap fun give aways like pens, diaries, mugs. Which are great for events like trade fairs. Or more expensive items like corporate gifts for valued customers and suppliers.
The great thing about promotional merchandise is its longevity. Once people take an item like a calendar or mouse mat back to the office, your brand and marketing messages are on display. For months at a time. Promotional items are useful and people use useful items. A simple obvious fact, but one which some marketers forget.
Instead of trying to interrupt and compete for attention, your items quietly find their way in people’s homes and offices. When it comes to making a purchase or placing an order, that flicker of recognition might just be enough to get you that sale. Nothing compares in terms of sheer value for money. So if you’re looking to stretch your budget a little further this year and get great returns on your spend, give it a try.
The Article is written by www.2bsourced.co.uk providing Promotional Items and Promotional Merchandise Services.Visit http://www.2bsourced.co.uk for more information on www.2bsourced.co.uk Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit www.2bsourced.co.uk for more services!
