Most marketing budgets are getting squeezed right now, but less marketing means fewer sales. It’s a difficult situation to manage. So what’s the solution? Well perhaps it’s time to get creative and think of forms of advertising and promotion that…
The Great Crested Newt is the largest species of lizard in the United Kingdom growing up to 18cm as an adult. In Europe and Britain the Great Crested Newt has declined in numbers over the last 100 years this has…
Employee surveys take time to fill in, so it is absolutely crucial that they are worth it. Some would say that apart from wasting employee’s time, surveys don’t do much at all. However, here we will analyse why this perspective…
In the business to business world there is a constant stream of companies trying to sell to you and likewise you will be driven to sell to others. B2B lead generation is a popular way of pushing sales and there…
Before discussing whether or not brand is important, it is best to discuss what ‘brand’ actually constitutes. To some people it is simply about a name that people can remember, for others it is about creating a mascot that customers…
When it comes to marketing a business, there is no question that brand exposure and awareness are important. Nowadays, a company’s advertising options are vast – from TV, radio, billboard and press to digital, sponsorship and direct mail. The opportunities…
Many businesses will purchase cheap banners for an exhibition and then leave these languishing in store rooms for the rest of the year to do very little other than gather dust and get damaged. However, by considering how you can…