Category Marketing_and_Advertising

Lanyards have come a very long way from the functional ribbon or shoe lace style we remember from way back. Now there is a vast array of materials and designs from leather, rubber, plastic, silk, wool etc.

The key to running a successful business lies in having happy, motivated and fully engaged employees. Fail to reach that goal and you’ll have a business that doesn’t live up to its full potential, and if you think that employee…

The relationship between employer and employee is crucial to the daily running and overall success of a company. Establishing and maintaining a strong bond and understanding between both parties creates a healthy working environment in which all individuals strive to…

The Olympics are going to have a huge effect on tourism, and in turn a great deal of influence on the profits of many small businesses. Even larger businesses are likely to have a great deal of extra revenue created…

If you have ever gone to an exhibition or conference and taken a stand to sell your products or services, you will know how expensive it can be.

Can you think of a better way to reinforce your brand identity than by handing out promotional merchandise to clients of old and new? Promotional bags, clothing and quirky gift ideas can really drive your message home and they are…

Advertising and marketing strategies are a fundamental part of business as a way in which companies promote their existence and the subsequent services and products they specialise in.

A visitor book is an essential piece of health and safety equipment that many workplaces require.

The majority of businesses are throwing money away on advertising that is simply not being seen. Whether paying money for adverts in the local press or whether utilising social media sites to promote their business, there are very few ways…

Figures released by the Confederation of British Industry (CBI) suggest that trading conditions in the retail sector may be improving. To help boost their levels of success further, many companies may utilise mystery shopping companies to assess the way they…