You Can’t Rule the Online Marketing Roost If You Suck at Communicating

Internet marketing can be overwhelming, particularly when you are new and just beginning to learn about the field. As you sort through information in articles and forums, you’ll discover all sorts of lists featuring “how you too can be the next big thing!” Those lists probably all negate each other. One list will say that becoming the next “big thing” is all about being patient. Having a high business aptitude is one more claim often made by these lists. Nevertheless, others will state that creativity is the key to wild and astounding success. And don’t forget about all of the pages telling you that the software program offering there is what will help you become the next big thing.

Know this: All of these things matter (okay, perhaps not the software program, but the other things). You have to be diligent and smart about business and creative if you desire to succeed. However, none of those things count if you are not able to clearly communicate all of them to the people you want to do business with you.

There is more to effective communication than publishing an impressive sales page. All you need for that is the money to engage the services of a gifted copywriter. Good communication is more than having a gorgeous web site with a really long FAQ page. You can get those by engaging the services of seasoned web site designers and writers. If you wish to be an effective communicator, you have to acquire interpersonal communication skills, not merely direct copywriting. So what should you do?

1. Answer each e-mail you get in one day. This is no joke. Your reply doesn’t have to be long. All you have to do is pen a short message that says something like “I read your e-mail and will be sending you a detailed reply shortly.” When you do this, include an a portion of the original e-mail. This indicates to the person that you really care about them and are not an autoresponder.

2. Try not to let the telephone go on ringing. Being a call screener is lame. Try to answer the telephone by the third ring. Do this even if the Caller ID tells you that the call is from a person that you just do not want to talk to. There is, however, an exemption to this rule. Don’t fret about being close to your telephone aroudn the clock. Instead of this, set distinct “business” hours that you can take phone calls. These hours should be displayed conspicuously on your website and stated in your voice mail message as well. And, lastly, make sure you return calls.

3. Make sure that the people you send messages and emails to really have gotten those messages and emails. This shows the individual that you value him or her. You’ll endear yourself even more with the people you work with and who buy from if you ask them if they have any questions and follow up to make certain that they understood the points you were trying to make.

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