The team at Tradeskills4U offer more than top class training for electricians. They also offer advice about how to succeed in the industry.
There is a lot of demand for electricians at the moment, but it is still quite a competitive industry. More and more people are training to enter the profession, so it will only become more competitive in the future.
Tradeskills4U Advice on Branding
Many of Tradeskills4U trainees are setting themselves up in business for the first time. This means they may not understand how important branding and marketing is.
A strong brand is what will make your firm stand out from other electrical firms in your area. What people see is what makes the strongest impression, so choosing a company colour; good graphics and a logo are important first steps. Including your branding on everything including your business card, van, work clothes, website, quotes, bills and toolkit is important. Next time someone wants an electrician yours is the name they will remember.
Every electrician should have a website; people expect it and rarely use a firm that does not have an on-line presence. However, it is important not to forget traditional marketing techniques. People still take notice of flyers, posters, newspaper adverts and still turn to the Yellow Pages for services like electricians. These are other chances to re-enforce your branding.
Tradeskills4U Urge Firms Not to Standstill
It is important to continuously market your company and to do so at every opportunity. There will be times when you are flooded with work, but there will also be quite times. Those firms who continue to market themselves during busy times will have more work during quiet times.
Ongoing training is also important, staying ahead of your competitors and offering services they don’t can be a good way of cornering a new or emerging market in your area. Specialising in a certain kind of electrical installation is another good way of cornering a specific market.
Working with other trades people is a good way to find work and build up a good reputation. Joining trade associations also helps it gives you leads and increases customer confidence. Tradeskills4U advise all of their trainees to register on Checkatrade.com or similar sites.
If you are interested in business networking you can always connect with tradeskills4u on Linked In. Or simply follow them on Twitter or Facebook.
