Ugg boots are one of the most popular brands in the world. In 2011, alone, Deckers sold 915.2 million dollars worth of stock to their wholesalers. Despite this, some retailers still ran out of stock.
It is too early to say what sales are likely to be in 2012. Most of the sales will take place in the winter months, which are yet to come in their big markets like the US and Europe.
When the weather is bad, sales naturally go up, because the classic Ugg boot is so warm and practical. If, on the other hand, the winter is mild sales will be slow. However, there is no doubt that the company will once again sell tens of thousands of pairs across the globe.
The Ugg Boots Range
In fact, sales could be even stronger. The firm that makes and retails them in Europe, the US and most other countries, is UGG Australia. Over the past few years, they have been slowly adding more items to their range.
Their slipper range has proved very popular with young and old alike. Sheep wool is one of the warmest linings there is, so a pair of Ugg slippers are perfect for winter evenings. They are on the Christmas list of thousands of people this year.
However, the range that has seen the biggest changes has been the Ugg boots range. The company has radically reviewed its approach to the design and manufacture of their boots. They have introduced new boots, many of them with a leather upper and a sheep or lamb’s wool lining.
These new boots are super stylish and are proving to be a big hit across the globe. Both men and women are happy to invest in these exceptionally well made boots, so sales are strong.
Future Ugg Boots
In the future, it is likely that Ugg boots will evolve even more to meet the ever-changing expectations of their customers. The price of sheepskin has gone up over the past two years, but despite this, the company still uses it throughout their range. This is something the firm has no plans to change in the near future. It also look likely that they will to continue to sell the Classic Ugg boot as well as their new designs.
Visit the Ugg Australia website to see the full range of Ugg boots. We sell a good range of footwear and accessories for both sexes and all age groups.