Those website owners that have access to the most data about their websites and the greatest range of information about their visitors are the ones that are best equipped to optimise web pages and enjoy the greatest possible profits. Web Analytics , such as the one provided by Google, provide a wealth of information on every visitor. Following Google Analytics set-up you can access information such as entry and exit pages, keywords used by visitors, and their behaviour on your site.
What Is Google Analytics?
Google Analytics is web based software which installs code on each page of your site. . This code tracks information about visitors to your website. Such information includes the path they used to arrive at your website, the path they used while on your website, and the actions they took. You do need to perform Google Analytics set-up properly in order to benefit from the most information.
Using Analytics Data To Your Benefit
Following Google Analytics set-up you can enjoy access to all of this information and more. You can optimise your SEO performance, improve your on-page conversion rates, maximise your PPC marketing potential, and improve visitor experience. In short, you can increase your website revenue while reducing the number of visitors you lose, giving you greater potential for website profits.
Google Analytics Set-Up And Installation
Google Analytics set-up requires that code be added to every page of your website so that full tracking and extensive data is provided. Once installed, your account will need setting up efficiently and effectively so that you can get the most out of all of your web pages and every bit of information on your website. If you don’t have the expertise yourself, or within your organisation, you can have the package installed professionally on the pages of your site.
Professional Services
Professional Google Analytics set-up will help ensure that everything is installed and set up properly. Your Analytics package can be linked with your Adsense or Adwords programs, too, so that you can enjoy even more useful reporting from the Analytics program. This can prove an invaluable means of enjoying accurate and timely user data for every one of your website visitors.
Contact iVantage.co.uk for more information on Google Analytics set-up and to see how we can help improve your website performance with a range of other search marketing services.
