Pandora is a fantastic range of beautiful jewellery. This jewellery was created 30 years ago by Danish firm of Goldsmiths. Today, it is sold in 50 countries, and is growing in popularity year-on-year. When you consider just how competitive and saturated the jewellery market is this is an amazing growth pattern.
The Pandora Secret
The main reason that Pandora jewellery is so popular is that it is genuinely unique and beautiful. This kind of jewellery women really want to loan. Once they buy one piece, they are hooked and buy further pieces from the collection. For this reason, it makes an absolutely ideal present. Once you have given your loved one a piece of Pandora jewellery, and they have fallen in love with it, buying for subsequent birthdays and Christmas is easy. All you need to do is to buy them additional pieces.
Perhaps the key reason why Pandora jewellery appeals so much to women is the fact that the goldsmith, Per Enevoldsen, who invented the range has always worked closely with his wife Winnie. She had a great deal of input in the early days and helped him to make sure that the designs were truly appealing to women of all age groups.
However, the company has been careful not to stand still design wise and has always employed fresh talent. In 1996, they employed Lisbeth Enø Larsen as a designer and she has further strengthened the brand with her contemporary designs.
The Pandora Range
The Pandora range of jewellery is not vast. However, it is quite varied. As well as selling their famous charm bracelets, they also sell watches, earrings, ordinary bracelets and rings. The vast majority of their range is designed to be mix-and-match. They are also mostly modular in nature.
Their modular approach jewellery is not unique. However, Pandora is taking it further than many other jewellers have. Their charm bracelets are designed so that you can collect charms one by one. They also sell modular or stack rings. These are fine, narrow rings which are designed to be worn together to form one stunning looking ring on the finger.
Gift and Wrap sell Pandora jewellery at great prices. They sell almost the entire range.