The success and sustenance of every website begins with the server on which it is hosted, and the performance of that web server relies entirely upon the competence, reliability and capabilities of the web hosting provider. Perhaps even more essential to the success of a website is it’s ranking in the search engines. Without traffic a site may as well not exist, and it is a well known fact that having a high page ranking search engines is the best way to get constant traffic automatically. Many people do not see the correlation between their web hosting plan and their search engine optimization efforts, but I assure there is a valid connection. Every web hosting plan comes with certain features and options, some of which can directly impact your site’s ranking in the search engines.
Many people seem to overlook the importance of targeted traffic. Getting traffic to your web page can be easy, especially if you accept any kind of traffic. However, getting traffic that is actually going to convert into sales is another story. Therefore, it is absolutely imperative to go after traffic that will be beneficial to your business. One of the ways you can do this is by targeting your traffic geographically. If you are trying to sell a product or service that is going to be popular in the UK, then you wouldn’t want a lot of your traffic coming from China. For this reason it is important to choose a web a hosting provider that is located in the area you would like to target. I.E. – If you are in the US, then try to pick a web hosting provider in the United States.
Another important aspect to consider is the IP address of your web site. Search engines often look at the IP address of a website to determine it’s relation to other websites, which may directly impact it’s rankings in the search engines. In other words, choosing a web hosting plan that offers only shared IP addresses may not be the best decision. You may find it too expensive to purchase a dedicated hosting plan, however you can still get a dedicated IP address with your shared hosting account. If you share your IP address with other websites then you are risking the search engine ranking of your site, since the actions of those websites could be directly connected with your site’s behavior by the search engines. When you have a dedicated IP address you will not have to worry about such occurrences, as your IP address will only be used by your website.
Site Building Tools
You’ll also want to make sure you have access to all of the website building tools and languages that are standard in today’s technology. For example, you’ll need to be able to use PHP, MySQL databases, FTP clients and other standard tools. You’ll also need access to your .htaaccess file and PERL if you want to have a fully functional and reliable website. These tools are also extremely important in the search engine optimization efforts of your website. If your web hosting provider does not offer these tools then you may want to consider a different web hosting company. Improve Your SEO Efforts by Choosing the Right Web Hosting Plan